Brand Guideline & Editorial Book Design

Collaborated closely with creative leadership to design an 82-page brand guideline book for Flowers Communications Group that reimagined traditional brand documentation through a more emotional and editorial lens. Rather than functioning solely as a standard guideline system, the piece was designed as a visual storytelling experience that celebrated the company’s history, identity, and cultural legacy. The horizontal 8.5 x 11 publication blended archival photography, layered textures, abstract overlays, and expressive compositions inspired by nature, water, movement, and the company’s visual language. Brand colors, including teal and gold tones, were integrated throughout the book alongside paper textures, translucent color treatments, floral-inspired forms, and documentary-style imagery to create a tactile and immersive aesthetic. The project explored the intersection of brand systems and coffee table editorial design, balancing structured guideline information with artistic storytelling and elevated visual presentation. Designed for both internal brand documentation and award-level creative presentation, the final piece emphasized atmosphere, emotion, and narrative as much as functional brand standards.